JANICE I. TORRES, Media Professional

SBW PR, lead by Janice Torres is a boutique publicity and marketing firm based out of New York City. Janice’s resume is anchored with a decades worth of pop-culture experience and a mixed palette of interest, ranging from talent relations, music tour press, events, marketing, fashion, children’s interest and philanthropy.

Torres has since steered media campaigns for Music Choice, Latin Grammy-nominated singer Frankie Negrón, People en Español Magazine, SingersRoom.com and The Latino Commission on AIDS, among other projects. In addition working within the general market, SBW has carved a niche expertise from our passion for the growing US Hispanic audience.

SBW excels in connecting the dots between brands and their target demo, be it with a special event, media and press campaign, celebrity wrangling, or brand development and partnerships.

Janice was trained by the highly respected music industry PR guru Jody L. Miller, at JLM PR where she helped execute PR strategies for a diverse roster of clients. Torres was instrumental on successful campaigns for Russell Simmons, Blue Note and BMI, to name a few.

Janice has an ongoing passion to support projects that give back to the community. Working in a celebrity driven culture, Janice understands the enormous possibilities and achievements celebrities help make possible when affiliated with particular charities and non-profit organizations. Under JLM PR, Janice has facilitated celebrity wrangling for celebrity appearances at special charity events including: Russell Simmons’ Hip-Hop Summit Action Network, Rush Philanthropic Arts Foundation’s Art For Life, The Diamond Empowerment Fund and many more. Such work has garnered significant national press attention in The New York Times, Wall Street Journal, E! Entertainment, El Diario, The Associated Press and more.

SBW’s scope of services also includes Fashion Wardrobe styling, artist development, talent bookings, model castings and more. Along with fashion maven Rachel “Rae” DiSalvo, some of our past clients include HBO Sports, LATV, McDonalds, SouthPole and more. We have provided fashion services to a bevy of personalities including Zoë Saldana, The Real Housewives of New York, John Stewart, Don Omar, Lauren London, Juelz Santana, Omarion, Marcy Place, Vivica A. Fox and more.